Branding Guidelines
Official brand standards for Accountability and Hopeful Fridays (AHF) Inc.
Color Palette
Primary Blue
#5271FF
Logo background, CTAs, primary buttons
Accent Teal
#68FBD0
Secondary highlights, hover states
Dark Blue
#0E182C
Text, headers, dark backgrounds
White
#FFFFFF
Cards, backgrounds, text on dark
Gray
#F5F5F5
Secondary backgrounds, borders
Typography
Headlines
Bold, modern sans-serif using system fonts: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto
Body Text
16px base size, line-height 1.625, system fonts for optimal readability
CTA Buttons
14-18px, semi-bold (600 weight), clear text for primary actions
Logo Usage
- Always maintain clear space around the logo equal to the height of the "A" in AHF
- Do not stretch, rotate, or distort the logo
- Use the full-color logo on light backgrounds
- Use the white version on dark or colored backgrounds
Key Design Elements
Navigation
- Fixed navigation header with logo and menu toggle
- Sticky mobile navigation bar for CTAs
- Mobile hamburger menu toggle
Layouts
- Hero sections with gradient backgrounds
- Card-based layouts for offerings and chapters
- Testimonial blocks with quotes
Social Media Presence
Official AHF social media channels:
- YouTube
- X (Twitter)